We generated some good discussion last week off the back of Apostrophe 101 (https://www.linkedin.com/pulse/tuesday-morning-tips-apostrophe-101-matt-colley/). As a further tribute to the sterling work of John Richards, I thought I’d delve a little deeper into the apostrophe this week; it’ll be a shorter lesson, but one that I hope will allow you to use our little friend […]
Here’s something interesting. In a recent study conducted by Method Marketing, 93% of respondents said they were less likely to trust a company with spelling/grammatical errors on their website, and 94% said they were less likely to spend money with a company with errors on their site. https://www.methodmarketing.org/news/state-of-content-survey-2019-results/ Demonstrable evidence that people notice error’s!
Here’s an interesting little language lesson for a Friday morning. The recent floods that have inundated parts of northern England have been in the news, with the village of Fishlake being particularly badly affected. The folks at WIRED UK have recently published this brilliant article that looks at the etymology of a lot of our […]
I’m looking forward to starting this really interesting course with FutureLearn next week. Twitter has always been a bit of a ‘blind spot’ for me, so I’m excited to learn more about social listening and how to analyse social media conversations. Anyone else done any MOOCs? I’ve done a few now, and find them a […]
Such is the received wisdom, especially in business. Even if a product or service is ostensibly free, it’s generally going to be a loss-leader, or at the very least a fast-track to endless spam mail and aggressive sales calls. Right? Wrong. Since I started my company back in August, I’ve received so much great advice […]
Here’s an interesting insight into living with profound dyslexia: https://www.bbc.co.uk/news/uk-50206103 As a fully signed-up member of the so-called ‘grammar police’, I think it’s incredibly important to be mindful of where your expertise is required; and, more importantly, where it isn’t required. We all have different specialisms, strengths, blind spots and weaknesses, and belittling people for […]