Tuesday morning tips: advanced apostrophes

We generated some good discussion last week off the back of Apostrophe 101 (https://www.linkedin.com/pulse/tuesday-morning-tips-apostrophe-101-matt-colley/). As a further tribute to the sterling work of John Richards, I thought I’d delve a little deeper into the apostrophe this week; it’ll be a shorter lesson, but one that I hope will allow you to use our little friend […]

People notice error’s: the evidence.

Here’s something interesting. In a recent study conducted by Method Marketing, 93% of respondents said they were less likely to trust a company with spelling/grammatical errors on their website, and 94% said they were less likely to spend money with a company with errors on their site. https://www.methodmarketing.org/news/state-of-content-survey-2019-results/ Demonstrable evidence that people notice error’s!

“You don’t get something for nothing.”

Such is the received wisdom, especially in business. Even if a product or service is ostensibly free, it’s generally going to be a loss-leader, or at the very least a fast-track to endless spam mail and aggressive sales calls. Right? Wrong. Since I started my company back in August, I’ve received so much great advice […]

Dyslexia awareness

Here’s an interesting insight into living with profound dyslexia: https://www.bbc.co.uk/news/uk-50206103 As a fully signed-up member of the so-called ‘grammar police’, I think it’s incredibly important to be mindful of where your expertise is required; and, more importantly, where it isn’t required. We all have different specialisms, strengths, blind spots and weaknesses, and belittling people for […]